Most founder stories are told after the fact, when the ending is known and the hard months have been tidied into a lesson. Founders Struggles is about the part in between: founders in the middle of building something, while the decisions are still open.
What they are trying this month. What is not working yet. What they are weighing, and why. It is the closest thing to where most founders actually are on any given day. It will arrive on Thursdays, as one of the three editions of the Founders Courier newsletter.
What it will cover
- Decisions in progress: pricing changes, pivots, first hires and the choice to keep going or stop, told before the result is in.
- The numbers as they are: not the highlight reel, but the month that went badly and what the founder did next.
- What others can use: each story ends with the question the founder is facing, so you can test your own thinking against theirs.
Join the waiting list
Founders Struggles is getting ready. Leave your email and you will hear first when it opens. Nothing else, and you can ask to be removed at any time.
Tell us your story
Are you building something right now, with the hard decisions still open? Founders Struggles is looking for founders willing to tell the story while it happens. A few lines are enough. If your story fits, AJ will write back with the interview questions. Nothing is published without your approval.